Web3 Marketing 101: from Donkeys to Unicorns

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Strategize & Execute your Marketing Strategy in the Web3​

Learn how to Build a Funnel & a Community to Aquire, Activate and Retain your Users in the Web3.

GM it's pino7.

In 2009 Bitcoin has born and it started the community which through Blockchain technology is rethinking the Internet: the Web3.

Cryptocurrencies, Metaverse, NFTs, DeFi, GameFi are all part of the Web3.

In the meanwhile Artificial Intelligence (AI) came us into help being extremely intelligent and giving us superpowers to automate many tasks which we spend a lot of time in the past.

This is the future. Crypto is not a scam and and will continue to rise.

New Job Roles inevitably born and some will not exist anymore.


If you you are here I guess you're passionate about Crypto, DeFi, Blockchain, NFTs & Metaverse, you would like to make it a job but you are not a technician.

Or you've started a Startup and need to figure out how to successfully enter this market.

Either way, you've come to the right place.

In this ebook you're gonna learn how Marketing is adapting to these new sectors.

You will get all the skills and information you need to Lead successful Marketing Campaigns in Web3.

If you are looking for a job in the Web3, these sectors bring some features and benefits, such as remote working (most of the time full), flexible hours, high-income salaries (data says $78k RAL as avg for mktg positions) & worldwide supercool events.

If you are running your web3 startup you can't just rely on Web2 Strategies. You will end up to fail your go-to-market strategy launch as many brand did in the past.

But who is the author? Why you should trust me?

About the Author


I am Paolo, in Web3 we use nicknames and mine is pino7.

I am into Nomading & Digital Marketing since 2018.

I lived 6 cities and now I am in Berlin.

Music, Traveling & Spirituality are some of my passions.

I am all-in the Web3 Marketing since 1 year.

I've been involved in NFT launches, building Brand Identities, Projects Fundraising, Outreach Campaigns, Marketing Advices & Meetup Organizations.

I've also worked with DFINITY Foundation, Swiss unicorn startup in 2016 who gave birth on the development of a Blockchain Layer 1, Internet Computer Protocol $ICP today with a market cap of $1,6bn (data not updated).

I had the possibility to work into the industry and I spent time traveling from conferences to conferences during the year meeting a lot of cool and interesting people having Web3 lifestyle and living this new amazing sector we call Web3.

But you can't be here just for the benefits. You need to understand Web3 and to be part of it if you ever want to get inside. If you're not passionate (or you're not willing to become) about the topics, the news, the technology and the culture, it's very difficult you will follow the discussion and get the information you need to follow the narrative and get into the industry.

If you are willing to step into Web3, GM, you're in the right place.

In this book I have shared most of the knowledge I have about Marketing in the Web3. If you're going to read it all and get deeper in understanding some topics, I am sure you will have the necessary knowledge to feel you prepared to be a marketer in the Web3.

Seat your belt, take your time, be patient, use AI asking you to explain like you're 5 years old if you don't understand something or just join the community and enjoy your flight into mastering Web3 Marketing.

pino7



2 VERSION OF THE EBOOK, ONE LIMITED LIVE VIDEO CLASSROOM





1st OPTION

In the FREE EDITION of the book you will get:

MODULE ONE: THE CONTEXT (VALUE 27€)

MODULE TWO: THE SPECIALIST (VALUE 97€)

MODULE THREE: ADVANCED LEVEL (Value 107€)

Proof of Attendance (POAP) NFT

E-Meet & Greet with pino7

Live Video Course 12h

FOR A TOTAL VALUE OF 27€

I want to give it FOR FREE.

This is for everyone. I want you all to understand the Web3 Market and that's why I want everyone to be able to read it.


2nd OPTION

In the WAGMI EDITION of the book you will get:

  • MODULE ONE: THE CONTEXT (VALUE 27€)
  • MODULE TWO: THE SPECIALIST (VALUE 97€)
  • MODULE THREE: ADVANCED LEVEL (Value 107€)

FOR A TOTAL VALUE OF 231€

BUYING THE WAGMI EDITION, YOU WILL GET ALSO FOR FREE:

  • Proof of Attendance (POAP) NFT
  • 1-on-1 E-Meet & Greet with pino7
  • Live Video Course Classroom n°1 (Value 997€)

The WAGMI Edition for 231€ 97€ .

be aware price may change in the future.


3rd OPTION

Live Video Course Classroom n°1

  • MODULE ONE: THE CONTEXT (VALUE 27€)
  • MODULE TWO: SPECIALIST LEVEL (VALUE 97€)
  • MODULE THREE: ADVANCED LEVEL (Value 107€)
  • Proof of Attendance (POAP) NFT
  • E-Meet & Greet with pino7
  • 12h of Live Video Course (Value 997€)

You won't have any excuses, we will go through 12h of deepening understanding of the Web3 Marketing and you'll be sharing this journey with your classmates.

This pack is only for the first 5 selected people signing up at the price of 1228€ 997€.

Before enrolling we will setup a call to understand if you're an eligible student.

BOOK A CALL

You decide, there are Two Roads:

  1. You surf the internet and try to filter useful information in the midst of so much crap,

or

  1. You purchase this guide, save tens perhaps hundreds of hours of research and get information you can't find online which are the result of direct experience in the field.



Whether you are:

  • Founder looking to accelerate your marketing competencies,
  • Web2 Marketer looking to transition into web3,
  • Member of a DAO,
  • Enthusiast or a Student in need of marketing guidance,

this ebook has something for you.


Table of Content

Chapter 0: GM! Preface from the author pino7

1. Introduction

MODULE 1: THE OVERVIEW

  1. Web3 Basics
  2. Beyond the Hype—>Why Web3 is the Next Gen of Internet
  3. Brief history of the Web3
  4. Web3 Terminology and Mindsets


MODULE 2: THE SPECIALIST

  1. Web3 Marketing Overview
  1. Web3 Communities & Channels
  1. Web3 Marketing Tactics
  1. Case Studies
  2. Introduction to Tokenomics & Business Modeling
  3. RULES for Success


MODULE 3: ADVANCED LEVEL

  1. Growth Marketing Fundamentals
  1. Marketing Strategies: succeed in the Web3
  2. Measuring and Strategize Success in Web3
  3. Combining the knowledge
  4. Networking in web3

Conclusion: your journey starts here


Reach out me in Socials:

t.me/pinoweb3

https://twitter.com/pinoweb3

https://www.linkedin.com/in/paolo-piana/

https://pino7.xyz

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Web3 Marketing 101: from Donkeys to Unicorns

3 ratings
I want this!